I write these words from my own experience, aware of the importance of being both a business leader in my community and an active citizen of my community. The two are separate but connected, giving me the opportunity to have a fuller appreciation of the way my city operates and the opportunities available within my area. Again, these advantages follow good individual and corporate citizenship; they are the results of investing in yourself and letting your work (and your favorable recognition) be the ultimate means of attraction. My advice is, therefore, simple: make service your priority, knowledge a necessity and professionalism an unbreakable strength.
Compare these recommendations to the alternative, where the promise of short-term gains and quick marketing does nothing to build permanence for yourself and those you seek to help. Which brings us back to the importance of being part of a real estate business that emphasizes transparency and service. In that situation, in an environment where your peers encourage building sustained relationships between buyers and sellers, and where you work with a real estate firm with a noted reputation for success, you will advance. But these rewards come with distinguishing yourself from the competition, from accepting that you need to immerse yourself in the events and news - the day-to-day lives of your fellow citizens - so you can be a valuable guide for clients.
The best way to accomplish these goals is to consistently deliver for your clients, as opposed to relying on advertising or social media to be a substitute for substance. That is, these tools - all the marketing tactics at your disposal - are only effective if you have a proven ability to unite buyers and sellers, and finalize deals.
The same rule applies to a real estate services company: service and leadership determine everything; they are the effect of credibility and independent thinking. In fact, these lessons mark a return to common principles and a way for all professionals - within and outside of the real estate industry - to succeed.
These recommendations empower everyone, thus earning praise from clients and attention from prospective buyers and sellers. Consider these points a blueprint for advancement, a reminder that real estate professionals can – and should – follow the path of integrity and independence. For this advice helps the public at large.
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Houman Mahboubi is one of the Managing Partners for BRC (http://www.brcadvisors.com/, a full service commercial real estate company, headquartered in downtown Los Angeles with additional offices throughout Southern California, Arizona and Nevada. In addition to its expertise as a Transactional Commercial Real Estate Brokerage, BRC Advisors has considerable success overseeing commercial leasing. Specifically, BRC Advisors holds the distinguished position of First Place for commercial leasing in the City of Beverly Hills. BRC Advisors also offers full service property management, overseeing more than 500 combined units of residential, multi-family, office and retail assets. The BRC Advisors NNN Net Leased Group is one of the top Triple Net Lease producers on the west coast; and has a fully integrated Database of over 60,000 net leased properties throughout the United States. |
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